July 22, 2015

Shop: Soft Cult

Meet your new favorite Internet store.

Entering the Soft Cult online shop for the first time feels a lot like going to your dream mall. Decked out in pastels with amazing handmade trinkets and zines, the London-based e-shop is heaven for us Internet babes. 

Wonder why this is the first time you're hearing of it? Soft Cult is a brand new clothing, lifestyle, and publication e-retailer focused on independent brands by contemporary artists and designers. More specifically, their brand roster includes Amy Worrall, Art Baby Girl, Charlotte Mei, Pitch Zine, Rosehound Apparel, Sara M. Lyons, Teen Witch Fan Club, The Editorial, and Wacky Wacko. They might not exist IRL, but they bring a similar experience to the URL – soothing ambient sounds of a shopping center play in the background when you visit the site. If you close your eyes, the white noise is convincing enough to almost make it feel like the real thing. Peek some of the debut products below and buy from the shop using this special 10% off discount code for Le Sigh readers: SOFTSIGH (expires August 22nd).

Visit Soft Cult's shop here

Written by Diana Cirullo